We Create
HIGH CONVERTING CINEMATIC BRAND STORIES
For Your Business Or Movement
Who is Girl Director?
Hi, I’m Rachel Dunn, and together with my husband Michael Hole and our team, we have turned our passions into the world-changing creative agency that is Girl Director and GD Creative.
Girl Director has come a long way since I created it back in 2005.
The truth is, stepping in front of the camera was never easy for me. In fact, it was humiliating at times. Despite my successful 20+ years of working in TV, directing Music Videos, Commercials, Promos and Opening Titles for big shows, often working with some of the biggest stars in Australia, for me, being in front of the camera was terrifying. It was a disempowering experience that I never wanted my clients to feel…
That’s why these days we focus 100% on DIRECTING YOU to be the best version, the most empowered version of yourself.
But we don’t stop there… we are here to create an extraordinary BRAND for you, one that makes you REALLY STAND OUT.
That is a whole package with eye catching photos, videos, reels and fully engrossing story behind who you are and what you stand for… What your business stands for…
The honest truth is that I have a huge passion for this. I love finding the TRUE ESSENCE OF WHO YOU ARE. And that’s often about finding the essence of WHO YOU WANT TO BE, because so many women play themselves down online, especially mature business women who aren’t sure how to present themselves. If that’s you, then we’re here to change that for you.
For more than a decade Michael and I have been working with women just like you to become super confident and stylised in front of the camera. It’s a unique experience tailored to each person or business, covering multiple aspects of the branding and story process.
We are passionate to help you demystify your video and social media experience. We break down the barriers and implement the strategy for you. It’s about giving you space to focus on the work you love, while we focus on growing your sphere of influence.
We have the experience, results and the patience needed to allow you to reach your big goals. We hold your hand through the whole process, because as you will see from our story, we have decades of experience and talent in this space…
“We are here to shift the power of thought leaders and visionaries to a whole new level… to shift human consciousness on this planet. Video, creativity and business are our tools for doing that, and we want to help you to be an agent for that change.” – Rachel Dunn, founder of Girl Director.
Set The World On Fire With Your Brand
Success Stories
SCHELLEA FOWLER – Fabulous 50s YouTube Channel
“I noticed that my video quality was pretty ordinary, pretty average and I couldn’t work out what I was doing wrong. So I called Rachel and after a conversation with her, I decided straight away that yep! I’m going to work with these guys, because she just got me.
I GREW MY YOUTUBE CHANNEL FROM ZERO TO OVER 1.3M SUBSCRIBERS WITH HUNDREDS OF THOUSANDS ON FACEBOOK AND INSTAGRAM
They taught me how to get the quality of my videos a lot higher. They taught me the technical tricks that they knew and have learned through their years and years of video production. And the result has been fantastic. I’ve learned so much, and I didn’t know all the things that I didn’t know.”
CHARLEY HICKEY – Charleyoga – Perth, WA
“WOW, I wrote this goal out in December last year – “I’m so happy and grateful now that I have lots of ideas for my videos and get them done every week.”
WE ARE 3 MONTHS AHEAD OF OURSELVES WITH 8 MORE VIDEOS ALL EDITED AND WAITING TO BE ADDED
Now we add to our free online video page weekly, plus our online paid video library has over 150 class videos in and quite a few subscribers! This mindset stuff really works 😊 Thanks Rachel Dunn & Michael Hole – sometimes you forget how far you’ve come!”
Kerri Chinner – Shamanic Practitioner
“I previously struggled communicating what my business was and was only doing 1:1 consultations. I wanted to learn how to be more visible and verbalise my business because it was hard to put into words.
TRADED MY TIME FROM 1-ON-1 TO HIGH LEVEL CLIENTS & GROUP COACHING
My whole business has changed. I am now confident. I have a high level video online program. I reach my monthly financial goals. I feel confident and clear about marketing my business now.”
Joyce Ong – New Heights Media
FROM HOBBY PHOTOGRAPHER TO CREATING A HIGHLY SUCCESSFUL VIDEO BUSINESS
“It was a life changing experience working with Michael and Rachel. One I’ll never forget. From owning a piano school with no marketing in place to learning how to run a successful video business and following my passion…”
Deanne Matthews – Healer, Mentor, Teacher
LIFTED MY GAME IN EVERY WAY
“I walked around in an uncomfortable bubble for 6 months during my mentorship with Girl Director, constantly growing and stretching. Growing in confidence, business and my VIDEOS. I had so much personal growth and so many opportunities came as a result from their guidance and support. I am forever grateful.”
Catherine Norton – Heal with Laser
“I spent three days last August with Rachel, Michael and Jada. I know a lot about my business and having the courage to step up, to play a bigger game, and not be afraid of doing that, was one of the greatest things that came out of the event for me.
IT WAS ONE OF THE BEST THINGS THAT I DID. IT TOTALLY CHANGED THE DIRECTION OF MY BUSINESS.
The team at Girl Director is so generous, and we had lots of support from them. Not to mention the group of participants. We all interacted. It was all online. It was amazing how fabulous it was, in some ways even better than an in person event.”
Carolyne Brennan – Hot Dot Designs – Jewellery Teacher
“Before working with Girl Director my business & myself were in a state of limbo, knowing I had to do something, but didn’t know what. Girl Director keep popping up, so I took a leap and have not looked back.
I HAVE GROWN IN WAYS I NEVER THOUGHT POSSIBLE
In my 30 years as an artist, and 15 years owning my Jewelry school, I have grown in many ways that I never thought possible. More confidence in front of the camera, filming, editing, social media (which I used to struggled with). I know I have valuable knowledge & skills to share, and I now know the steps involved to do this, with guidance from both Rachel & Michael. Would I recommend Girl Director? …Hell yeah!”
Leanne Mollison – Pilates Studio Owner
WENT FROM FEAR OF TECHNOLOGY TO A CONFIDENT MARKETER
“When I started I had resistance about technology and had no marketing.
Since working with Rachel & Michael I am now getting compliments about all my marketing and people are noticing. I implemented their 5 day video strategy and now it’s a big part of my business. The team are real people who can help through the process and troubleshoot as you go.”
Symmone Gordon – Entrepreneur
“I was a deer in the headlights; too self-conscious to be on camera… even selfies were awkward! Now I’m a self confessed video junkie! Rachel & Michael have given me so much confidence that I started my own weekly show to accelerate my exposure and message.
FROM A DEER IN THE HEADLIGHTS TO VIDEO JUNKIE
I’ve been able to measure how many more leads and growth there is in my business since my videos were released. I’m now dedicating much more time to producing more videos as part of my marketing strategy. It’s proven to create a bridge of trust and has formed relationships quickly with prospective clients.”
Donna Storey – Intuitive Psychic Reader, Metaphysical Practitioner
THROUGH THESE CHALLENGING AND RAPIDLY CHANGING TIMES, DONNA HAS BEEN ABLE TO PIVOT AND GROW, EMBRACING HER NEWFOUND VIDEO AND MARKETING SKILLS TO SHARE HER UNIQUE GIFTS.
“Michael and Rachel are the best coaches I’ve ever worked with. They are so generous with sharing information, catering to your needs, in understanding your unique personality and providing strategies that work in expanding your online presence and reputation, as well as helping you to build a successful business. If you’re wanting to up-level your business I highly recommend Girl Director.”

